Advertising & Alcohol Products Essay

People’s life are built and protected by both us and society. We make our life happiness by enjoy as much as possible qualified products and society which is represented by government ensured the life quality by regulation requesting the obligation from all people towards product’s usage. Nevertheless, in some cases, government has to control and put the enforcement on consumer even if people like to use that product. Alcohol can be seen as a very popular example. People feel excited when use it, but, what will happen if the alcohol consumption increases year by year. As cited by Hall in his research this year, there was 25% increase in liver deaths which is caused by alcohol in last ten years. Not only alcohol beverages but alcohol advertising is interesting as well in attracting people. Therefore, alcohol advertising is now controlled strictly to prevent its bad impact. Government is allowed and able to do this for a better life to UK people. See more: Is the Importance of being earnest a satirical play essay Binge-drinking can be listed as a trouble for middle-aged, middle-class and out-of-control youth in UK. It is worth noting that UK people are one of groups consuming alcohol most in Europe (British Medical Association, 2009). Since, UK government has to consider and find solution for this problem. It can be known that the effect of alcohol is similar to drug as well as tobacco although it depends on the quantities of usage. However, according to BMA board of science, it can be denied that not only drinker but also their relatives are affected by harmful consequences from alcohol such as contributory factor and violence at home. At first, advertising is same as other marketing tools with the aim to persuade people use product as much as possible. In the situation of alcohol, Advertisement increases consumer’s conceptions about alcohol which can promote them buy more. The journal of British Medical Association in 2009 cited the research conducted by Anderson and other researcher s that â€Å"alcohol marketing and promotion relate to the likelihood that adolescents will begin to use alcohol and drink more if they are already using alcohol†. Jernigan (2010) suggested that a mix of unmeasured activities relating to cultural, religious and regulatory context is used by alcohol companies. Advertising approach consumer, especially the Youth in many ways: marketing on Television, newspaper, sponsorship for sports, music, and cinema. The image of alcohol impresses people day by day encouraging them use it naturally. As a result, these activities impacts making decision of the youth in alcohol purchasing because culture, religion and regulation contribute strongly to the growth process of young people. Moreover, The high rate of alcohol beverages advertising’s appearance in public encourage people use it regularly for entertainment and daily usage which will result in bad effect on people life and society. This present can make people see wine, beer as a daily product. The greater availability of alcohol advertising is the reason why people under 23 years old continue to raise their drinking behavior (Jernigan, 2010). The high alcohol consumption of much means their health will have problem as well as the ability of causing violence or crime can be increased in society. Therefore, alcohol advertising should be limited like tobacco so that people will realize that the former also has bad effects as the latter. Although alcohol is still a product and beverage companies have right to advertise, this is sensitive one so that government should control for a safety of people life. The limitation of alcohol advertising will help government protect people’s health and social security. There will be no more crime which is relevant to alcohol. The health of people will be ensured. Let’s take Denmark as an example, this country only accepted broadcast advertising on low alcohol-content products and the rates of alcohol intoxication was reported highest rates at that time among European countries (International Center for Alcohol Policies) Wilby (2008) proposed that people are heavily impacted by advertising due to they are freely to accept information provided by other agents. Therefore, governments should be allowed to control advertising and able to manage the advertising of alcohol beverages companies by using advertising regulation, sign agreement with alcohol beverage companies and advertising agency or control newspaper and broadcasting agencies. He also suggested that governments can put enforcement on the advertising of cars, alcohol, junk food and other potentially dangerous products as the same way they used to work towards tobacco advertising. For example, as established in Advertising Standard Authority, in UK, â€Å"alcohol marketing is required that ads not link alcohol with sex, social success, youth culture or juvenile behavior.† (Hall, 2012) Enjoy the life as well as using entertaining product freely is demand of all most every people. On the other hand, alcohol beverage companies are also absolutely right when they want to provide as much as possible good alcoholic beverages for their consumer. Nevertheless, it is necessary to have a third party which is governments of countries in general and U. K government to put alcohol advertising under the control. They can set regulation and request that alcohol companies follow it strictly.

Black Men and Public Spaces Essay

1. In â€Å"Black Men and Public Spaces,† Brent Staples the author, claims how he uncomfortable and bothered of how others view him, due to the fact he is African American. I believe the purpose of this essay is for the readers to realize that stereotypes don’t always have to be real. What I mean by this is that, if you are black you are not always going to be dangerous, wearing baggy clothes, and a gun inside your jacket. He is accused of many things that he doesn’t do just due to the fact he is a young black man, which white people are terrified off. He is an educated according to the reading and he doesn’t believe in violence. The purpose of this is to people to recognize that innocent lives are ending due to these stereotypes of discrimination and fake accusations. â€Å"Altering Public Space in Ugly Ways,† I believe that he uses his experiences and others that people are scared of people are assuming black men are potentially violent. An example in the book is with the young white lady, which he describes in the book as his first victim. This lady in front of Brent Staples was walking and he says she was not comfortable with the space he gave to her. She started walking faster and faster until, she eventually ran, and went away. She thought something bad was going to happen, but as Staples says he enjoys talking walks during the night due to his insomnia. He has never felt comfortable around people as they’re mind is basically survival of the fittest they will stay away to any possible harm, Brent Staples wants to avoid invading personal space. As he states, â€Å" I now take precautions to make myself less threating.† She is writing that during the nights of late evening he is walking with care around people. Questions on Writing Strategy: 1. The concept of Altering Public Space is abstract, but Brent Staples really convinces the reader that it occurs due to all this encounters he has in his essay. As it is formatted in 1st person, it grabs your attention that this all really occurred. He starts off with the woman at the beginning that ran from him, the one she describes as the first victim, then when he moved to New York he describes how people look at him in the subway after he changes from a suit to informal clothes, and how the women will hold their bags tightly as if he was there to rob them. This essay is sad, and he writes gloomy, the writer is expressing how it’s a shame that he is always viewed as a criminal. 2. In Staples essay he gives many examples, but in a great way, he avoided the piece sounding like a list of events. He talks in great detail about an event that occurred, than he changes his setting. For example when he used to live in Chicago then he uses transitions like â€Å" that was more than a decade ago.† And as well how changes the topic and explains his new role in that new city. He uses a lot of adjectives, and doesn’t write like a list.

INTERNATIONAL HRM Essay Example | Topics and Well Written Essays - 2500 words

INTERNATIONAL HRM - Essay Example an now be called on to create company wide policies which affect the people working in London as much as they affect employees working in other parts of the globe. Implementing a global policy is never an easy task since the HR manager who is assigned to the job may have to balance several cultural, national and business systems related issues. Cultural differences are probably the widest set of problems since the phrase is used as a generic term for all the differences which people may have in their workplaces from country to country and region to region. In fact, I think that the elimination or at least the reduction of cultural differences could be the best course of action a HR manager could take. This is actually at the heart of the definition of globalisation where we are heading towards a mixture of cultures that represent us as human beings. The company wide HR policies can be a document which sets up the culture of the company even as an isolated bubble in a country where the outside culture is significantly different. However, this could also be asking for trouble as going with policies which are very much at odds with local cultures can create resentment and even a loss of human capital. The problems are compounded by the fact that MNC by their nature and definition may have origins in countries other than their main operations (Edwards & Kuruvilla, 2005). Wipro originated in India for example but has established offices in Sweden and London. Microsoft still calls the U.S. its home, yet the majority of their software is developed in India. An HR manager therefore, might consciously or unconsciously found the companies policies in the culture of its national origins thereby somewhat defeating the purpose of an international HR policy (Faulkner, et. al. 2002). To carry over the same style of HR management between countries with vastly different business cultures is very difficult. The situation which comes about in these cases is that important

Indonesia - Suharto politics Research Paper Example | Topics and Well Written Essays - 1000 words

Indonesia - Suharto politics - Research Paper Example 3). This started in central Java when he involved himself in many enterprises that were very profitable thus helping in the funding of the poor military forces. This business with Islamic therefore strengthened his relationship with the Muslims thus making it easier for him to from alliances with them. Indonesia is also highly populated by Muslims who were looking for ways of making Indonesia a Muslim republic. Reasons Why Indonesians Mainly Opposed Communists Communism was strongly opposed by Indonesians because a military propaganda convinced international and Indonesian audiences that an abortive coup scheduled for September 30th, 1969 was coup organized by the communists. It was also reported that the murders and atrocities committed against many Indonesians were targeted at Indonesian heroes. The army led a campaign to destroy Indonesian society and communist party. In some parts of the country, the army organized religious, militia and civilian groups where communist vigilantes defeated the army, killing approximately half a million people. Consequently, Indonesian Communist Party was eliminated by political Islam and the military. Key Experiences that Shaped Suharto’s Politics Suharto had served in key military positions during the reign of Sukarno. On February 1966, he was appointed lieutenant General by the president. On the other hand, the March 1966 Supers mar decree transformed most of Sukarno’s power to Suharto giving him permission to do whatever he found necessary in order to restore peace ( Elson, 2001, p. 8). Elson further assesses that he also served in the Indonesian security forces that wee against Japanese here, he rose become the Major General when Indonesia gained independence. This gave him enough experience that shaped his political life. New Order Implemented under Suharto The new order implemented under Suharto was the building of a very powerful institution in the presidency of Indonesia. Therefore, Suharto isolated his rivals from the ruling elite and army and rewarded his loyalties with patronage. The new order aimed at achieving economic development, political order, and ending mass participation in political processes. The new order was featured in a weak society, corporatization and bureaucratization of societal and political organizations, with effective and selective opponents’ repression. Suharto’s order ensured a government that was authoritarian and military dominated. The order established two intelligence agencies; State Intelligence Coordination Agency and Operational Command for the Restoration of Security and Order for maintenance of domestic order. Position of Islamist Parties Muslim parties’ position was justice, democracy and gender equality. They encouraged female activists. These parties were more democratic and moderate than the other political parties. They radically criticized the position of Americans towards Muslims through peaceful demonstrations. The y also sought to recover the Muslim identity both in the social and political arenas. State of Economy Inherited by Suharto and his Key Reforms Suharto inherited a nearly-collapsed economy from Surkano due to social breakdown and political conflicts during Surkano’s reign (Miller, 2008, p. 5). However, Suharto revived the economy by controlling the 1965-68 hyper-inflation. Miller (2008,

Analysis of qualitative research article Essay Example | Topics and Well Written Essays - 2000 words

Analysis of qualitative research article - Essay Example Inappropriate assessment of patients by nurses may result in high incidences of suicide. Both qualitative and quantitative assessment methods are available for use and the method used may be depend on the setting. Purpose The purpose of the research was to understand how nurses conceptualize suicide among patients in addition to the strategies they use in the process of assessment. Due to the emerging trends in suicide assessment inappropriate assessment might fail to pick potential suicide patients. Research design and research tradition The traditional phenomenography which analyses the different ways in which people experience, conceptualize, identify, and familiarize themselves with various aspects of phenomena in the world around them was used in this study. This method is frequently used in health care research and was utilized in an inductive, qualitative and descriptive approach to help understand the conceptualizations of suicide by psychiatric nurses and the strategies that psychiatric nurses utilize when conducting a suicide evaluation. Sampling A convenience/snowball sampling method was utilized in the study to recruit six psychiatric-mental health nurse participants for the ten months study period. The participants were obtained from two advanced practice nurses agencies in different psychiatric settings and different Northeastern states with the help of nurse managers. One of the settings chosen was a psychiatric hospital's emergency assessment unit while the other was an inpatient psychiatric unit of a general hospital. Five of the six participating nurses were females with four of them having more than 15 years experience while the fifth had nine months experience as a psychiatric mental health nurse and more than five years experience as a mental health worker. The sixth participant was a male nurse with more than 15 years experience. All the participants were white with one having a master’s degree in nursing, three with bachelorâ€℠¢s degree and two with associate degrees in nursing. Data collection The research methods used for data collection were approved by the University of Rhode Island’s Institutional Review Board. Before data collection began consent was sought from both the participating nurses and the patients. The inclusion criteria for the patients included more than 18 years of age, ability to understand and speak English in addition to giving informed consent. The patients were also informed that their participation or non participation in the research would not affect the care they received from the institution. The data in this study was mainly obtained through interviews with the psychiatric nurses after suicide assessment of adult patients. The assessment sessions varied from between 15 minutes to one and a half hours among different patients. The interviews with the psychiatric nurses were recorded in a private room and were guided by a few questions. The nurses were however allowed to express their perceptions, in a clear and systematic manner, of how they conceptualize suicide and the strategies they use in the suicide assessment process. In a bid to obtain as much information and as possible the participating nurses were encouraged to think out aloud, deliberate, and even to pause before answering the questions if they need to. All the participating

Inherited and Environmental Influences on Development Essay

Inherited and Environmental Influences on Development - Essay Example According to the findings, Bronfenbrenner's Ecological Model (1979) explains that the behavior and development of an individual is an interplay of the individual’s biological and personality factors, his environment and the society and culture he was born into. Bronfenbrenner also claims that effects of interactions between the individual and his environment are two-directional or characterized by reciprocity. This means that while a child’s development is influenced and molded by his family, school and peers, he likewise influences and molds the behavior of others. The growing child moves through five systems that inter-relate and affect his development. The most basic of which is the microsystem, where direct contacts between the child and his immediate surroundings result in behaviors such as dependence or independence and cooperation or competition. An example of this is the home base of the child and his relationship with his family. The pure culture of the society this family lives in greatly influences how this family lives and how the child imbibes the culture as he expresses it in his developing personality. The mesosystem comprises the linkages and processes that take place between two or more settings with the child in common. A perfect example is how learning in school is supported by follow up lessons in the home. The third level comprising linkages and processes taking place between two or more settings is the exosystem. This includes at least one setting that does not directly involve the child but still influences the processes within the immediate setting of the child. An example is the parent’s occupation. The workplace of this parent does not contain the child, but processes at work may affect his development such as the hours spent there by the parent may affect the parent-child bond. The fourth system is the macrosystem which includes the customs, values, and laws considered important in the child’s culture and u pbringing. A child from another culture may celebrate special customs and traditions from his culture apart from the special occasions celebrated in his host country. Lastly, the chronosystem in Bronfenbrenner's Ecological model refers to the time that transpires as the child relates in his various environments. An example is a change that happens to the child while he grows up moving from one system to another, like the westernization of the values of a child originally from an Asian culture. This ecological model implies that the interplay and quality of the various systems and environments of the child will play different roles in influencing his development. Likewise, whatever comes out of that development will affect the various environments the child belongs to. For instance, the free expression of his culture may lead to environments being more accepting of it.

Everyones Gasoline Problems Assignment Example | Topics and Well Written Essays - 750 words

Everyones Gasoline Problems - Assignment Example This indicates that there are a number of factors other than oil prices that dictate price fluctuations in gasoline.   The factors that drive gasoline prices are complex and encompass international crude oil inventories, national wholesale product price discounting, inflation, domestic retail competition and federal taxes (Borenstein, Cameron, & Gilbert, 1997). The description and influence of the following factors on gasoline prices are described below:   Price of Crude Oil: Reports from Federal Trade Commission recognize that changes in crude oil are the major contributing factor of the variability of gasoline prices. Crude oil prices, in turn, are reflective of supply and demand imbalances across the world, especially triggered by production levels set by OPEC countries. Rising demand in developing economies such as China and India also affect the supply and demand for crude oil.   Infrastructure Issues: In the United States, the availability, consistency, and prices of gasoline are intricately linked to its production and delivery infrastructure such as transmission lines, processing plants etc. and are also a driver of gasoline prices.   Weather: Many times, colder than normal weather patterns are responsible for short-term volatility in gasoline prices since fluctuations in weather can change (rise or fall) the demand dynamics of the commodity.   Speculative Trading and Market Manipulation: Presence of unreliable price data and large price movements attracts the attention of speculators and hedge funds that see market volatility as an opportunity to make the profit. Speculative tradition can further cause gasoline market to be imbalanced and hence cause high price differentials.   In case of premium coffees, it is assumed that the coffee market is currently in a state of equilibrium, i.e. the supply and demand for the product balance one other.  

London School Business & Finance Essay Example | Topics and Well Written Essays - 500 words

London School Business & Finance - Essay Example As the report discusses  internet marketing is an effort that helps to facilitate overall marketing concept by using different internet portals as well as various electronic medium. Global context that are associated with digital improvement is an identical objective that is evident within every marketing practices and assist in enlarging the value that is associated with the overall advertising technique that is provided using electronic media.This essay stresses that in the current complex social domain, it is identifiable that the organisations that are trying to develop its competitive advantage need to maintain a string digital presence. In order to maintain the competitive advantage within the current complex business internet marketing has emerged to be a concept that helps in engaging overall business artillery using large web mediums.  Internet marketing is identified to be a process of marketing as well promoting events that are conducted using the Web, email along with other mediums that helps in fulfilling the needs of internet marketing. Various elements including social media, website, blog, networking, and attractive public interfaces enhances the ability of the internet .Social media is identified to be having certain involvement to increase the overall business campaign virtually.  Now a day’s people highly prefer to conduct online activities and sharing information with the use of digital media.

Internship Report Onroyal Cement Limited Essay Example for Free

Internship Report Onroyal Cement Limited Essay I would like to thank my Faculty Advisor Roushan Ara Sultana for giving me the opportunity to work with her during my period of internship. I have been able to compile and complete this report in a comprehensive manner due to the guidance, support and counseling that he has provided me with during this period. I have tried my best to implement her constructive suggestions while doing my report. I would also like to take this opportunity to acknowledge the help provided to me by some. My sincere gratitude goes to Mr. Forman Uddin Chowdhury; Director of personals of the company Operations and to Mr. Md Moonsur Ali; Assistant General Manager; Marketing, Sales Distribution for giving me time from their busy schedule, providing me with information that was required to complete the report, and for guiding me properly throughout the period of my internship. I would also like to thank all the employees of Royal Cement Limited who has supported me and co-operated with me during my internship period. Finally, my sincere thanks go to each and everyone who has helped and supported me significantly in different stages during the period of my internship. Page | 2 University of Science and Technology Chittagong Executive Summary Royal Cement Limited, one of the leading largest cement industries in Bangladesh emerged in 2001. The company is well known for producing quality cement at a low price. The head office and the commercial building of Royal Cement Limited are located in Kabir Manzil, Sheikh Mujib road, Agrabad, Chittagong-4100. The other office of Royal Cement Limited is located in Dhaka and their production house in Joramtal, Barakumira, Sitakunda in Chittagong. The team consists of two leading companies of Bangladesh, which are Kabir Steel Group BSA Group.

Implications for Marketing Organizations Essay Example for Free

Implications for Marketing Organizations Essay Among these, the shift in the nature and growth rates of the world population has perhaps drawn much more attention of the business leaders because demographic variables reflect changes in consumer patterns and behaviors (Martins Brooks 2009) which can impact their business practices. This report will examine the main trends in age structure of the global population and their implications to business strategies of marketing organizations throughout the world. The increase in ageing population is an important trend in many parts of the world, especially in developed countries (Madalina 2010), resulting mainly from the decline of fertility and increase in life expectancies (United Nations, 2011). After World War II, there was a sudden rise in the population which was termed as Baby Boom (Tombs Seamons, 2010). They form an important target group for marketers. However, Tombs and Seamons (2010) pointed out that following the baby boom, the birth rate declined significantly in several nations such as Australia and New Zealand and a low fertility rate has existed since the mid 1970s. According to United Nations (2011), the aged population in the developed world is increasing rapidly and the number of old people will probably have outnumbered the young for the first time by 2050. People now prefer smaller families and this has led to a sharp fall in the birth rate. The improvement in living standards has a contributed to an increase in life expectancies. These factors have caused major changes in market patterns as well as in the type of goods being bought. For example, Gumbel (2008) demonstrated that the generation of Japanese women aged in their twenties who drove the growth in luxury fashion groups in most of the 1990s have mostly settled down to start families and buy apartments. As a result, the sales of luxury goods in Japan have fallen sharply. The age brackets which make up different proportions in the demography as a result of the changing age structure, have influenced the targeted markets and marketing strategy of companies (Tombs Seamons 2010). The authors distinguish 6 different age groups within the Australian population, wherein each one has specific growth rates. The first category consisting of children below the age of five accounted for 6. 2% of the population in 2007. It is a promising market for companies who provide childcare services and children-related products. The population in the second group consisting of 10 to 19 year olds had declined at the beginning of the 1990s, but is gradually rising. This bracket is a targeted market for education, garment products, and entertainment. Post-teenagers and young adults aged 20 34 years constitute the grown-up category which was affected by the low fertility rate during the 1970s, causing its reduction through the 1990s. This group with a high disposable income purchase a variety of technologically advanced electronics along with branded garments. The fourth group of early middle aged people consisted of 13% of Australian population in 2007 and is predicted to increase to 23-25% by 2056 (Chandler 2008, cited by Tomb Seamons 2010). The subsequent category is ‘Late middle age’ (Tomb Seamons 2010, p. 161). Both these segments will have more importance for companies in the coming years as its share of the total population will grow gradually and consume a variety of high-priced luxury products. The last group comprising of senior citizens will also have a positive growth rate during the coming years similar to the two previous groups. These aged people are more interested in health care services, travelling and relaxation as opposed to the younger population which is easily attracted by technological commodities providing a positive social experience, creativity, innovation and uniqueness (Cuddeford 2012). A very important methodology behind television advertisements while targeting the middle aged groups is portraying celebrities in middle aged characters in order to please them by creating a sense of familiarity and thus, affinity (Diaz 2012). This is especially effective when several marketing ploys propagate youth culture. This approach is targeted towards expanding this segment which is attractive not only because of its increasing growth rate as the world population is ageing, but also because their exhibition of a loyalty related to service industry is considerably higher compared to the younger age groups (Paul Patterson 2007).

Marketing Problems And Issues Faced By Zara Marketing Essay

Marketing Problems And Issues Faced By Zara Marketing Essay Zara clothing is a part of Spanish based Inditex Group, launched in 1975. The sales contribution of Zara clothing is 63.8% in the groups total sales of the financial year 2009. Zara clothing has two main product divisions: mens and womens apparel. Zara is known for its innovative designs around the World; each of the clothing line consists of the following divisions: Upper Garment, Lower Garment, Shoes, Cosmetics and Complements. Kids clothing is included in Zaras catalogue as well. Zara is a vertically integrated retailer which designs, produces and distributes. The company deals mostly with the supply-chain, unlike other competitor retailers of the same market, around half of Zara clothing products are produced in Spain, one third in the rest of Europe, and some in Asian countries and the rest of the world. ZARA has 1,608 stores (including 213 ZARA kids stores) in 74 countries. So while competitors go to Asia for outsource production, Zara makes most of its fashionable items and distributes them to its own stores located in all major cities around the World. At average Zara clothing store is more than 1500 square meters of pure up-to-date fashion. Zara clothing brand is dealing with over ten thousand clothing items a year and Zara has a strategy of launching and distributing a new product to the stores in only time of two weeks. In a result, Zara stores totally change their clothing items each month. Only in the UK, Zara has more than 50 stores in different cities, making Zara the most famous global retailer in the country. Zara clothing is also taking over the American continents by opening multiple locations in The US, Canada and South American countries. Most of the US cities already have Zara clothing sales locations and there are plans to open twice as many stores. According to AT Kearney, the consultants, for the past three years India is at the top of the list of the most attractive market for retail investment. According to Tehnopak, the retail consultants, the revenues of corporate retail sector in India will grow 20-fold from  £7bn ($14.1bn, E10.3bn) to  £140bn over the coming decade. This will reduce the market share of the small family-owned stores that dominate Indian retail. Zaras entry is a test of whether its fast-fashion concept will catch on in India. Zaras trademark is its ability to design, manufacture and deliver a new clothing design to its shops within just two weeks, compared with a nine-month industry average. It takes roughly four weeks to ship a container from Spain to India. Zara already has shops in 74 countries of the World. Financial Highlights (financial year 2009): The financial year 2009 ended with a growth rate of 9% at constant exchange rates. Inditex has also maintained comparable sales over the course of the year. The gross margin, which has increased by 7% to 6,300 million Euros, meaning a 57.1% on sales, 27 basic points more than in the previous year. Operating expenses remain under strict control, with a growth of 7% mainly due to the new retail areas. The contribution of sales in stores located outside Spain has reached 68% of the total figure, and all chains have increased their sales percentages on international markets, demonstrating their desire and ability to expand at a global level. The scale of this effort is clear if we recall that during 2009 alone, we increased our overseas presence to a total of 46 countries. Zaras sales have seen a net growth from 4% to 6% at constant exchange rates, with a 5% growth in EBIT. The main indicators for the financial year 2009 of the group are as under: Net Sales: à ¢Ã¢â‚¬Å¡Ã‚ ¬11,048 Millions EBIT: à ¢Ã¢â‚¬Å¡Ã‚ ¬1,729 Millions Net Sales Zara: à ¢Ã¢â‚¬Å¡Ã‚ ¬7,077 Millions EBIT Zara: à ¢Ã¢â‚¬Å¡Ã‚ ¬1,105 Millions EBIT Margin Zara: 15.6% Problems and Issues: Marketing: Zara has adopted a different marketing strategy form beginning which is not to advertise through traditional media. There are not many businesses which are running without any marketing in this age of communication and technology. If some business is doing good without marketing it dose not mean that the business has captured maximum market and there are no more opportunities to grow. If some business is already doing well, it can do better by launching a marketing campaign and can get more market share. But in last 2 years Zara has changed its strategy slightly and started campaign through some social networking website to keep in touch with its customers. Political issues: According to Fareed Rafiq Zakaria who is a famous Indian American journalist the Indias democracy system has all ability to qualify for illiberal democracy. So that is why the political system is volatile and takes any positive or negative impact on economy on day to day basics. Major political and local political powers plays important role in major citys economy. Foreign investor Zara has very sensitive about its liberal policies due to its main origin of business in Europe is facing very illiberal policies of government in its labour law. And also media the forth pillar of political system play an important part to rock the economic system by flaring up political issues. Due to this Zara is reluctant to invest more in Indian cloth industry which is growing with a GDP of 9% annually. Product: Zara is based in Europe, so it has 3 to 4 main colours which are used by its designers most of the time. But in India there are lots of colours used in readymade cloth industry especially bright colour. Female and male clothes lot of or small embroidery work is like which is lack of Zara fashion designs. Indian consumer likes bright colour for party occasions. Social issues: Cultural differences in India and Europe has a great impact on sales in India due to its designs which are more influenced by Europe. Statistics shows that the Indian cloth market is 490000 million rupees and 30000 million rupees market is only European based apparels. Zaras limited origin designs make its global brand image of fashion industry. Zara opened two shops in Indias metro cities New Delhi and Mumbai but both have vast cloths cultural differences. In New Delhi customers like Indian dresses more than foreign designs but vice versa in Mumbai. There are also traditional cloth designs for special occasions which are lacking in Zara stores. Weather: Indias weather is totally different from Europe because of its five extreme seasons (summer, Monsoon/rainy, winter, spring, autumn) in a year. The winter is of very short duration and not too much cold as compared to Europe and summer (April, May and June) is warmer than Europe. Variation of season requires rapid fashion change according to local weather. At Zara store you will find most of the cloths for normal weather and not for extreme weather. Legal issues: In India there are some legal requirements for foreign companies to start business and the most important one is that you have to make a local partner from India. Zara has started its business with the collaboration of Tata a local Indian business company. Next, Marks Spencer, Accessories, Debenhams and Guess have all franchised their stores to India. Another problem in India is the implementation of copyright law. This is a fact that the day Zara will launch its new design in Indian market it will be pirated in couple of days and you will find the same design at very lower prices in the local shops. Economical issues: The growth rate of Indian economy is comparatively high but it does not affect the life of common people very much because of the unequal distribution of wealth. So the whole population of India should not be considered as a target market of Zara. On the other side high rate of taxes for foreign companies also results into higher prices of the products. Mango, Guess, Esprit, and French Connection are also in line with Zara prices in other markets including Singapore, Dubai and some European markets. It is surprising that the prices in Singapore and Dubai are less than India because Indian duties could add 30-40 percent on retail prices, while duties in these countries are much lower. Devangshu Dutta, managing director of Third Eyesight, a retail consultancy based in the capital, reckons that Inditex may be taking a long-term view of the Indian market and relying on strategic pricing. THE DELIVERY OF A STRATEGIC MARKETING SOLUTION Zara has a very committed and professional team consists of more than 90,000 people. In my point of view Zara should review its strategies and policies now as Zara is now entering in totally different and more competitive markets, like India, of the World. The SWOT analysis of Zara is very helpful to understand the situation which Zara is facing today. Strengths ZARA has a very strong market Image due to quality, style and availability of products. Product/ Brand Image is also very high because of very high quality, reliable products for children, women and men. Strong financial position of ZARA is also our strength which will help us to invest adequately to get favorable results. Due to strong market position there is availability of finance from other financial institutions like banks. ZARA can benefit in saving the cost from existing infrastructure of suppliers. Vast network and store on different main locations all over the UK, Europe and other regions of the World is also our strength. At this time we have availability of suppliers who can provide us required raw material on good prices and we can build good relations with them for future when the competition will be higher. Online availability of our full catalogue is also our strength and customers can see, choose and make a final decision by just sitting home. Weaknesses Due to no marketing strategy and planning the growth rate of market share is very low. High product price is a weakness but we can not compromise on quality and customer services. Proper management and implementation of the new system can take time. Opportunities Well planed customized marketing campaign according to the current requirement of the time. New market search is the next step after capturing our existing market we can go to US and central Asian markets more deeply. More innovation, improved quality and value added products for our customers. Adoption of new technology will help us to lower the cost of our products. Research and development department can be made more efficient and strong for product improvement and availability of the products. Improved and more focused customers service. Continuous training of the staff and labor for cost effective production. Strive to exceed the customers expectations through quality, innovation and customers services. Increase in promotional activities through online marketing to get maximum market share. Building relations and long term contracts with the suppliers will be beneficial for future buying. Threats Entry of new competitors is a threat for our product which can be avoided by building stronger product image in the mind of customer. Unavailability of sufficient raw material because of high number of customers for raw material in the market. In the near future there will be high price of raw material due to increased demand. Availability of raw material in future is another threat and can be managed by involving maximum number of suppliers in the beginning with small quantity orders to all the suppliers. Order quantity can be increased in future as per demand. Low buying power of the customers in existing markets is also a threat and can be managed by searching new markets. Keeping in view the SWOT analysis and our problems and issues Zara should focus on the following points and develop a strategy accordingly: Recommendations: Advertising and Marketing: Unique approach of advertising and marketing within the business model of Zara adds an additional factor to their success. A 0.3% of total income is spent on marketing and advertising. This amount is significantly less than the competitors of Zara who are spending 3-4% of their total revenues on advertising and marketing. The main competitors of Zara like next, Bhs, Debenhams, New Look, HM, John Lewis, MS, asos, peacocks and topshop are the main stores which are more focusing on marketing specially on online presence and are among the top list stores on search engines in fashion and clothing search results. Because Zara is not in putting any effort for online marketing, that is why we do not find it in search results. In this age of communication and technology it is very hard to run a business without marketing and interaction with existing or potential customers. In my point of view Zara should now develop its own IT and marketing department and should launch an online marketing campaign through search engine optimization, social networking websites like facebook, twitter, bebo etc. Email marketing is another highly reliable and reachable idea to convey the message to maximum number of customers in no time. The list of emails can also be used to keep the customers update with latest offers in the store. By using Zaras own website and these social networking website people can keep in touch with store without coming to store and this thing will increase the market share with the help of low cost solution of online marketing. Interactive websites are the main source to attract more traffic and keep in touch with customers which helps to improve and change in products according to the requirements of the customers. This is also the quickest way to get feed back from our valuable customers around the globe. At the moment Zara is more focusing on the development of its stores on the prime locations on the high streets which is also a good strategy but it can not be replaced with a well organized professional marketing campaign which can bring thousands of customers to the store in days. With the help of fully functional interactive website customers can give feed back immediately after using the product and we can improve our products quickly. In the big countries like India where the presence of physical stores is not feasible in every city because the buying power of the customer is not equal and to open a store for small number of customers can not add anything other than heavy losses. In situation like this online store is the best idea to serve the customers who do not have physical access to the store but can afford and buy from online store. Because in India we can find our customers in many cities but the number of the customers will be low, so online marketing and online store will be more helpful to satisfy that market. Additionally, because of the short product development cycles, customers can be trained to visit Zara online stores most of the time because new items are presented weekly and are not restocked often. This feeling of scarcity encourages customers to come to online stores and buy frequently. In order to keep our stores looking fresh and trendy; Zara is investing heavily in their store layouts. Each Zara store is remodeled every five years in order to update with current trends. Same strategy should be followed in India as well to maintain the international standards. Direct marketing is not the top priority of Zara, in fact its the cost advantage and maintenance of brand that adds value to company. Zaras information and communication protocols are highly differentiated from its competitors. Zaras expenditure on IT comprises of less than 0.5% of total income on Information Technology and IT employees are only 0.5% of total workforce of company. In contrast to this Zaras competitors spend around 2% of total revenue on IT and 2.5% of their workforce is involved in IT. Main tools utilized by Zara are human intelligence, from store managers and market research, and information technology such as their PDA devices which forms a hybrid model for information flow from stores to headquarters. For example, handheld devices are provided at Zara stores which are used by managers over there for sending standardized information including customer feedback and ordering needs to in-house designers. So this is the key to keep the designer updated regarding rapidly changing customer demands and trends. Zaras designers not only keep themselves informed of fast-changing trends and demands of custo mers but also participate in formation of hybrid model. Zaras competitors entirely rely on IT applications so here again Zara wins the differentiation by incorporating human intelligence in its hybrid model. Zara obtains uniqueness by adopting human intelligence assisted IT solutions leading to well-organized inventories, thoroughly linked demand and supply, and decreased costs from obsolete merchandise; but this is not the end , there is always room for improvement. IT processes need effective management of levels of inventory. The information and communication system owned by Zara leads to cost advantage to Zaras operations and adds capability of responding rapidly and up to the mark. Zaras business model demarcates its unique concept, capabilities, and value drivers and these have leaded the company to the path of success. Fully concentrated core operations and production abilities, resistance to outsourcing, pin point focus on fashion has given recognition in fashion industry and market. To sustain and maintain such sort of differentiation in the era of global expansion there is need to adapt business capabilities of product development, cost of production, marketing, information and communication technologies and strategic partnerships. Mass media Advertising It is one of the basic requirements of a company to promote the sales of its products. In addition to this, it works as a building block in the process of building of brand identity. Further more it plays important role in communicating changes or changes or new arrivals to the customers. Advertising is considered to be one of the essences of fashion industry. Advertising if properly planned would increase the buzz-value of Zara. For achievement of our objectives following branches of advertising would be utilized. When these media will come into play every member of the society would be having awareness to Zara. Print Advertising The print media remains one of the cost effective source of advertising. Advertisement of products can be carried out via newspapers and magazines. Additionally promotional brochures and fliers would serve the same purpose. The selling price of advertising space in newspapers and magazines is directly related to the position attained by advertisement and the readership of the publications. Our advertisement would be published on the most popular and glossy supplement of magazines and newspapers to catch the eye of customers. Outdoor Advertising Billboards Billboard advertising is very common in Delhi and Mumbai and this trend is going to be followed by Zara to grab the attention of the passers by. This would be supplemented by other outdoor advertising methods to capture larger portion of market. Kiosks: It is not difficult to find malls and railway stations in cities like Mumbai and Delhi. Keeping this thing in mind provision of kiosks can also provide easy outlet for the products of company. Zara would use this marketing strategy as well. Tradeshows and Events We have plans to organize trade fairs, exhibitions and events to draw attention of customers. It would be achieved in collaboration with different local companies which promote fashion industry. Covert Advertising Advertising in Movies All of us know that India is famous for its movie production. We would use this tool as covert advertising as a unique kind of advertising. Almost every weekend a new movie is released. Thousands of people come at one platform and the same platform can be sponsored by Zara to gain the advantage of grabbing customers. Celebrity Advertising We know that audience in India follows the trends adopted by celebrities over there. Celebrities like Amir Khan and John Abraham have already played their role in Zaras promotion campaign. To keep the pace with this strategy is still the part of our marketing layout. Pricing Strategy: In the beginning the competitive pricing strategy should be adopted to capture more market share in India because in most of the large cities of India international brands and stores are already available. One more thing is local shop keeper who will copy Zaras designs and sale them in the market on low prices. To avoid this problem brand image should be communicated through advertising so that customers do not only consider the design but brand and quality as well. For brining marked reduction in prices the production can be started in the host country which will decrease our operating expenses like freight, high cost labour in Europe, import taxes and duties in India. After taking these steps we will be able to compete in the market very easily and can get benefit in long run. Conclusion: Zara has a very strong financial position and growth rate in last couple of years. As Zara has already opened its stores in many developed countries and has started to enter in under developing countries like India, Zara should review and change its strategy related to marketing and production because the circumstances and situation in under developed countries is totally different from developed countries. In most of the developing countries advertisement plays a vital role to communicate the message to the target market especially highly populated countries like India. Marketing is very necessary for the growth of a product or brand and get maximum market share in short time. Traditional and non traditional media should be used to achieve the objectives. Production can be started in the countries where you are going to open new stores; this thing will help to reduce the cost of production, time form production houses to outlets and will increase the safety of the products as well. Another considerable advantage of production in India is that Zara can build good relations with local community by offering jobs to local people and can get better understanding about the market and its requirements. The above mentioned factors will contribute a lot in the long run to get more market share and keep Zara in the Indian market. Friendster, 2009, Zaras Profile http://profiles.friendster.com/97785772 [Accessed 05-08-2010] http://managementfunda.com/advertising-types/

Growing Up: The most Meaningful Lesson :: Virtue Upbringing Virtues Paper

Growing Up: The most Meaningful Lesson As I was growing up, I was constantly taught how I should treat others as well as how I should present myself. It was difficult for me to comprehend the importance of these concepts, but I always knew that obtaining these types of qualities was going to lead to pleasing my parents. It was later on in my life that I understood that these aspects were known as virtues. Virtues are valuable qualities of life to which everyone should aspire in order to live a more rewarding and joyful life. It is important to achieve as many virtues as possible while growing up, because having virtues is the core essence of peace and satisfaction. Throughout the process of maturing, every person must choose the virtues that he or she desires to represent his or her life. According to a book titled Friends of God: Human Virtues, by JoseMaria Escriva, there is not one virtue that is more important or superior than the rest. This is proven when she states, â€Å"It is not a matter of practicing one or even a number of virtues. We have to acquire and to practice all of them. Each individual virtue is interwoven with the others and thus our effort to be sincere will also make us upright, cheerful, prudent and composed† (Escriva 76). All virtues play an important role in a person’s life, and all virtues have certain benefits for achieving them. As one gets older, and advances in life, he or she will come to realize that virtues are the roadmaps to a more righteous life. The absolute control of one’s emotions, desires, or actions is the virtue of self-control. Although the greatest outcomes come from achieving this virtue, self-control is very hard to achieve due to the fact that it must be achieved completely upon one’s own w ill, and that it takes a lot of practice and time. There are many temptations and luxuries of life that limit our powers on having absolute self-control over our bodies and minds. One of the greatest examples of this virtue is Siddhartha. Throughout his childhood and into his teenage years, Siddhartha had a strong grasp over his mind and soul. He meditated and had a great desire for knowledge and wisdom. He knew how to fast for great periods of time and practiced self-discipline so frequently, that it became effortless to act accordingly.

Karma Essay -- Spiritual Religion Philosophy Essays

Karma The doctrine of Karma is a spiritual doctrine based on the theory of cause and effect. Although Karma does not exactly fit the definition of supernatural phenomenon it is a spiritual doctrine based on the philosophy that God is not responsible for the happiness or failure of an individual, rather, we as individuals are solely responsible for the consequences of our own behavior. The concept of Karma has two major interpretations; the most common approaches are to the idea of reincarnation, particularly in the West where the idea has almost no existence. In the East, people believe in reincarnation and hold a fatalistic idea of Karma. I favor neither westerner nor easterner extremist approaches to Karma Doctrine. I on the other hand favor only the basic concept of the Karma, since it has gradually inspired me to become a better person. It has motivated me to neglect the satisfaction of my enlarging ego and instead it has encouraged me to take responsibility for my actions; hoping that with this attitude, I might one day achieve peace of body and mind. The West shows almost no interest in the law of Karma. This is due to its strong links to reincarnation. Most westerners refuse to believe in the transmigration of souls. Believing that you could be a human being in one life and an animal in the succeeding life, is a basic idea of reincarnation that some of us refuse to accept. For example, the act of swatting a fly could be perceived as killing a person, perhaps your mother in a past life. I myself have a hard time believing in such occurrence. If in fact westerners show interest in reincarnation, it is only with a skeptical curiosity of knowing who they were in previous lives. In the west, no serious research is done ... ...can deal with his own Karma. It is not until we find the right relationship with each other, with ourselves, nature and with whole of which we are a part, we will go on making bad Karma. Learning about the Karma doctrine has brought nothing but positive effects in my life, it has slowly enhanced my desire to become more spiritual and at peace with everyone and everything around me. "My belief is correct for me-you have to find the belief that is correct for you and it will not necessarily be the same as my belief." www.etext.org. Works Cited Ajayi, J.F ADE. "On the politics of Being Mortal" in Verdug, Carol (ed.) Making Contact: Reading from Home and Abroad. Boston: Bedford Books, 1997 Chakravarti, Siddhanta.Karma. Netscape Navigator. http://www.sconline.com. Indiana University of Pennsylvania. Reincarnation. Netscape Navigator. http://www.etext.org/

Customer Review Essay

1. Describe the Michelson Morley experiment and discuss the importance of its negative result. 2. Calculate the fringe shift in Michelson-Morley experiment. Given that: [pic], [pic], [pic], and [pic]. 3. State the fundamental postulates of Einstein special theory of relativity and deduce from them the Lorentz Transformation Equations . 4. Explain relativistic length contraction and time dilation in special theory of relativity? What are proper length and proper time interval? 5. A rod has length 100 cm. When the rod is in a satellite moving with velocity 0.9 c relative to the laboratory, what is the length of the rod as measured by an observer (i) in the satellite, and (ii) in the laboratory?. 6. A clock keeps correct time. With what speed should it be moved relative to an observer so that it may appear to lose 4 minutes in 24 hours? 7. In the laboratory the ‘life time’ of a particle moving with speed 2.8x108m/s, is found to be 2.5Ãâ€"10-7 sec. Calculate the proper life time of the particle. 8. Derive relativistic law of addition of velocities and prove that the velocity of light is the same in all inertial frame irrespective of their relative speed. 9. Two particles come towards each other with speed 0.9c with respect to laboratory. Calculate their relative speeds. 10. Rockets A and B are observed from the earth to be traveling with velocities 0.8c and 0.7 c along the same line in the same direction. What is the velocity of B as seen by an observer on A? 11. Show that the relativistic invariance laws of conservation of momentum leads to the concept of variation of mass with speed and mass energy equivalence. 12. A proton of rest mass [pic] is moving with a velocity of 0.9c. Calculate its mass and momentum. TUTORIAL SHEET: 1 (Module1: Special Theory of Relativity) . 13. The speed of an electron is doubled from 0.2 c to 0.4 c. By what ratio does its momentum increase? 14. A particle has kinetic energy 20 times its rest energy. Find the speed of the particle in terms of ‘c’. 15. Dynamite liberates about 5.4Ãâ€"106 J/Kg when it explodes. What fraction of its total energy is in this amount? 16. A stationary body explodes into two fragments each of mass 1.0 Kg that move apart at speeds of 0.6 c relative to the original body. Find the mass of the original body. 17. At what speed does the kinetic energy of a particle equals its rest energy? 18. What should be the speed of an electron so that its mass becomes equal to the mass of proton? Given: mass of electron=9.1Ãâ€"10-31Kg and mass of Proton =1.67Ãâ€"10-27Kg. 19. An electron is moving with a speed 0.9c. Calculate (i) its total energy and (ii) the ratio of Newtonian kinetic energy to relativistic energy. Given: [pic] and[pic]. 20. (i) Derive a relativistic expression for kinetic energy of a particle in terms of momentum. (ii) Show that the momentum of a particle of rest mass [pic] and kinetic energy [pic], is given by[pic]. 21. Find the momentum (in MeV/c) of an electron whose speed is 0.60 c. Verify that v/c = pc/E TUTORIAL SHEET: 2(a) (Module2: Wave Mechanics) 1. What do you understand by the wave nature of matter? Obtain an expression of de Broglie wavelength for matter waves. 2. Calculate the de-Broglie wavelength of an electron and a photon each of energy 2eV. 3. Calculate the de-Broglie wavelength associated with a proton moving with a velocity equal to 1/20 of the velocity of light. 4. Show that the wavelength of a 150 g rubber ball moving with a velocity of [pic] is short enough to be determined. 5. Energy of a particle at absolute temperature T is of the order of [pic]. Calculate the wavelength of thermal neutrons at[pic]. Given: [pic], [pic] and [pic]. 6. Can a photon and an electron of the same momentum have the same wavelengths? Calculate their wavelengths if the two have the same energy. 7. Two particles A and B are in motion. If the wavelength associated with particle A is [pic], calculate the wavelength of the particle B if its momentum is half that of A. 8. Show that when electrons are accelerated through a potential difference V, their wavelength taking relativistic correction into account is [pic] , where e and [pic] are charge and rest mass of electrons, respectively. 9. A particle of rest mass m0 has a kinetic energy K. Show that its de Broglie wavelength is given by [pic] TUTORIAL SHEET: 2(a) (Module2: Wave Mechanics) 16. Explain Heisenberg uncertainty principle. Describe gamma ray microscope experiment to establish Heisenberg uncertainty principle. 17. How does the Heisenberg uncertainty principle hint about the absence of electron in an atomic nucleus? 18. Calculate the uncertainty in momentum of an electron confined in a one-dimensional box of length[pic]. Given:[pic] . TUTORIAL SHEET: 2(b) (Module 2: Wave Mechanics) 1. Differentiate between ÃŽ ¨ and IÃŽ ¨I2. Discuss Born postulate regarding the probabilistic interpretation of a wave function. 2. Write down the set of conditions which a solution of Schrà ¶dinger wave equation satisfies to be called a wave function. 3. What do you mean by normalization and orthogonality of a wave function? 4. Show that if potential energy V(x) is changed everywhere by a constant, the time independent wave equation is unchanged. What is the effect on the energy Eigen values? 5. Show that[pic], where [pic]the reduced mass and B is the binding energy of the particles. 6. Show that [pic]is an acceptable eigen function, where k is some finite constant. Also normalize it over the region[pic]. 7. Explain the meaning of expectation value of x. write down the Eigen operators for position, linear momentum and total energy. 8. Show that time independent Schrà ¶dinger equation is an example of Eigen value equation. 9. Derive the time independent Schrà ¶dinger equation from time dependent equation for free particle. 10. For a free particle, show that Schrà ¶dinger wave equation leads to the de-Broglie relation [pic]. 11. Derive expression for probability current density or particle flux. Also , show that the probability density Ï  and probability current density [pic] satisfy the continuity equation[pic] TUTORIAL SHEET: 2(b) (Module 2: Wave Mechanics) 12. Write Schrà ¶dinger equation for a particle in a box and determine expression for energy Eigen value and Eigen function. Does this predict that the particle can possess zero energy? 13. Find the expectation values of the position and that of momentum of a particle trapped in a one dimensional rigid box of length L. 14. The potential function of a particle moving along positive x-axis is given by V(x) = 0for x < 0 V(x) = V0for x [pic] 0 Calculate the reflectance R and transmittance T at the potential discontinuity and show that R+T=1. 15. An electron is bounded by a potential which closely approaches an infinite square well of width[pic]. Calculate the lowest three permissible quantum energies the electron can have. 16. A particle is moving in one dimensional box and its wave function is given by [pic]. Find the expression for the normalized wave function. 17. Calculate the value of lowest energy of an electron moving in a one-dimensional force free region of length 4[pic]. 18. A particle of mass [pic]kg is moving with a speed of [pic] in a box of length[pic]. Assume this to be one dimensional square well problem, calculate the value of n. 19. A beam of electron impinges on an infinitely wide energy barrier of height 0.03 eV, find the fraction of electrons reflected at the barrier if the energy of the electrn is (a) 0.025 eV (b) 0.030 eV (c) 0.040 eV TUTORIAL SHEET: 3(a) (Module 3: Atomic Physics) 1. What are the essential features of Vector Atom model? Also discuss the quantum numbers associated with this model. 2. For an electron orbit with quantum number l = 2, state the possible values of the components of total angular momentum along a specified direction. 3. Differentiate between L-S coupling (Russel-Saunders Coupling) and j-j coupling schemes. 4. Find the possible value of J under L-S and j-j coupling scheme if the quantum number of the two electrons in a two valence electron atom are n1 = 5 l1 = 1 s1 =1/2 n2 = 6 l2 = 3 s2 = 1/2 5. Find the spectral terms for 3s 2d and 4p 4d configuration. 6. Applying the selection rule, show which of the following transitions are allowed and not allowed D5/2 [pic] P3/2; D3/2 [pic] P3/2 ; D3/2 [pic] P1/2 ; P3/2 [pic] S1/2 ; P1/2 [pic] S1/2 7. What is Paschen back effect? Show that in a strong magnetic field, anomalous Zeeman pattern changes to normal Zeeman pattern. 8. Why does in normal Zeeman effect a singlet line always splitted into three components only. 9. Illustrate Zeeman Effect with the example of Sodium D1 and D2 lines. 10. An element under spectroscopic examination is placed in a magnetic field of flux density 0.3 Web/m2. Calculate the Zeeman shift of a spectral line of wavelength 450 nm. 11. The Zeeman components of a 500 nm spectral line are 0.0116 nm apart when the magnetic field is 1.0 T. Find the ratio (e/m) for the electron. 12. Calculate wavelength separation between the two component lines which are observed in Normal Zeeman effect, where – the magnetic field used is 0.4 weber/m2 , the specific charge- 1.76x1011Coulomb/kg and ÃŽ »=6000[pic]. TUTORIAL SHEET: 3(b) (Module 3: Atomic Physics) 1. Distinguish between spontaneous and stimulated emission. Derive the relation between the transition probabilities of spontaneous and stimulated emission. 2. What are the characteristics of laser beams? Describe its important applications. 3. Calculate the number of photons emitted per second by 5 mW laser assuming that it emits light of wavelength 632.8 nm. 4. Explain (a) Atomic excitations (b) Transition process (c) Meta stable state and (d) Optical pumping. 5. Find the intensity of laser beam of 15 mW power and having a diameter of 1.25 mm. Assume the intensity to be uniform across the beam. 6. Calculate the energy difference in eV between the energy levels of Ne-atoms of a He-Ne laser, the transition between which results in the emission of a light of wavelength 632.8nm. 7. What is population inversion? How it is achieved in Ruby Laser? Describe the construction of Ruby Laser. 8. Explain the operation of a gas Laser with essential components. How stimulated emission takes place with exchange of energy between Helium and Neon atom? 9. What is the difference between the working principle of three level and four level lasers? Give an example of each type. 10. How a four level Laser is superior to a three level Laser? TUTORIAL SHEET: 3(c) (Module 3: Atomic Physics) 1. Distinguish between continuous X-radiation and characteristic X-radiation spectra of the element. 2. An X ray tube operated at 100 kV emits a continuous X ray spectrum with short wavelength limit ÃŽ »min = 0.125[pic]. Calculate the Planck’s constant. 3. State Bragg’s Law. Describe how Bragg’s Law can be used in determination of crystal structure? 4. Why the diffraction effect in crystal is not observed for visible light. 5. Electrons are accelerated by 344 volts and are reflected from a crystal. The first reflection maxima occurs when glancing angle is 300 . Determine the spacing of the crystal. (h = 6.62 x 10-34 Js , e = 1.6 x 10-19 C and m = 9.1 x10-31 Kg) 6. In Bragg’s reflection of X-rays, a reflection was found at 300 glancing angle with lattice planes of spacing 0.187nm. If this is a second order reflection. Calculate the wavelength of X-rays. 7. Explain the origin of characteristic X-radiation spectra of the element. How Mosley’s law can explained on the basis of Bohr’s model. 8. What is the importance of Mosley’s law? Give the important differences between X-ray spectra and optical spectra of an element? 9. Deduce the wavelength of [pic] line for an atom of Z = 92 by using Mosley’s Law. (R= 1.1 x 105 cm-1). 10. If the KÃŽ ± radiation of Mo (Z= 42) has a wavelength of 0.71[pic], determine the wavelength of the corresponding radiation of Cu (Z= 29). 11. The wavelength of LÃŽ ± X ray lines of Silver and Platinum are 4.154 [pic]and 1.321[pic], respectively. An unknown substance emits of LÃŽ ± X rays of wavelength 0.966[pic]. The atomic numbers of Silver and Platinum are 47 and 78 respectively. Determine the atomic number of the unknown substance. TUTORIAL SHEET: 4(a) (Module 4: Solid State Physics) 1. Discuss the basic assumptions of Sommerfeld’s theory for free electron gas model of metals? 2. Define the Fermi energy of the electron. Obtain the expression for energy of a three dimensional electron gas in a metal. 3. Prove that at absolute zero, the energy states below Fermi level are filled with electrons while above this level, the energy states are empty. 4. Show that the average energy of an electron in an electron gas at absolute zero temperature is 3/5[pic], where[pic], is Fermi energy at absolute zero. 5. Prove that Fermi level lies half way down between the conduction and valence band in intrinsic semiconductor. 6. Find the Fermi energy of electrons in copper on the assumption that each copper atom contributes one free electron to the electron gas. The density of copper is 8.94(103 kg/m3 and its atomic mass is 63.5 u. 7. Calculate the Fermi energy at 0 K for the electrons in a metal having electron density 8.4x1028m-3. 8. On the basis of Kronig – Penney model, show that the energy spectrum of electron in a linear crystalline lattice consists of alternate regions of allowed energy and forbidden energy. 9. Discuss the differences among the band structures of metals, insulators and semiconductors. How does the band structure model enable you to better understand the electrical properties of these materials? 10. Explain how the energy bands of metals, semiconductors and insulators account for the following general optical properties: (a) Metals are opaque to visible light, (b) Semiconductors are opaque to visible light but transparent to infrared, (c) Insulator such as diamond is transparent to visible light. 11. Discuss the position of Fermi energy and conduction mechanism in N and P-type extrinsic semiconductors. TUTORIAL SHEET: 4(b) (Module 4: Solid State Physics) 1. What do you mean by superconductivity? Give the elementary properties of superconductors. 2. Discuss the effect of magnetic field on a superconductor. How a superconductor is different from a normal conductor. 3. Discuss the effect of the magnetic field on the superconducting state of type I and type II superconductors. 4. What are the elements of the BCS theory? Explain the formation of Cooper pairs. 5. Explain the phenomena of Meissner effect and zero resistivity with the help of BCS theory. 6. The metals like gold, silver, copper etc. do not show the superconducting properties, why? 7. Describe the V-I characteristics of p-n junction diode. What do you understand by drift and diffusion current in the case of a semiconductor? 8. Explain the working and characteristics of a photodiode by using I-V curve. 9. Describe the phenomena of carrier generation and recombination in a semiconductor. 10. Define the phenomenon of photoconduction in a semiconductor. Deduce the relation between the wavelength of photon required for intrinsic excitation and forbidden energy gap of semiconductor. 11. Establish the relation between load current and load voltage of a solar cell. Describe the applications of solar cell in brief.

The Shock of Enslavement

African rulers began enslaving and selling their own people to Europe and other countries long before there was such a large demand for slaves in the early 1600s. Enslavement started out as punishment for crimes, but soon became a booming business for African rulers. English colonists who had a need for cheap labor decided to tap into the slave trade to find affordable plantation workers. Africans were taken against their will, tortured, and dehumanized in preparation for their journey into slavery. Africans of all social ranks ended up on slave ships. Some had been village leaders; some already slaves in Africa, members of chiefs’ families and the educated elite. They were kidnapped, separated from their families, branded like cattle, and made to march in chains to the coast where they would be confined in cages until there were enough of them to fill a ship. The slaves then boarded canoes to be ferried to the ships. Many became desperate and decided to jump overboard and drown rather than be carried off to an unknown destination. The voyage from Africa to North America was a six- to eight-week-long ocean voyage called the Middle Passage. Men were wedged below decks in spaces about 6 feet long, 16 inches wide, and 30 inches high. Women and children were packed even more tightly. The slaves were forced to stay below decks most of the time where the smell of vomit, blood, and other body fluids grew rancid. Some slaves went insane from the cooped up conditions, and hearing shrieks and groans of pain or dying. Others refused to eat. On many voyages, between 5 and 20 percent of the slaves died from disease and other causes. Those who survived the horrifying voyage endured the humiliation of being sold. Buyers generally preferred males and often looked for slaves from certain African ethnic groups, believing that some Africans would work harder than others. The process often involved being looked over for signs of disease, including being poked and prodded. Many terrified Africans thought they were going to be eaten. Being a slave in early American times would have been a horrible way to live. But that seems mild compared to the actual process of becoming a slave and enduring the horrific voyage overseas to America. We can only hope that time has healed some of the pain and suffering caused to all generations and races that have been enslaved throughout the years.Works CitedDavid Goldfield –[et al.]–(2009) The American Journey: a history of the United States, p.68-71 The Wikimedia Foundation (2010) http://en.wikipedia.org/wiki/Middle_Passage

American Express Company Essay

American Express Company, sometimes known as AmEx, is a diversified global financial services company headquartered in New York City. Founded in 1850, it is one of the 30 components of the Dow Jones Industrial Average. At present, there are 58,300 employees worldwide working in American Express earning annual revenue of $24. 5 billion. Its assets are valued at $124 billion, with $620 billion in annual purchase volume on American Express Cards and $87. 9 million cards-in-force. Each day, American Express makes it easier, safer and more rewarding for consumers and businesses to purchase the things they need and for merchants to sell their goods and services. An engine of commerce, American Express provides innovative payment, travel and expense management solutions for individuals and businesses of all sizes. Most of all, it helps the customers realize their dreams and aspirations through industry-leading benefits, access to unique experiences, business-building insights, and global customer care. It enables its customers to do more and achieve more. The vision of American Express is to work hard every day to make American Express the world’s most respected service brand. â€Å"Living up to our values is our first priority. † They believe in three operating principles they are: Offer superior value propositions to all of the customers Operate with best-in-class economics Support the American Express brand American Express is the world’s largest card issuer by purchase volume. They process millions of transactions daily as the premium network for high-spending card-members. The American Express is also known for helping mall business owners succeed by delivering purchasing power, flexibility and financial control. Adding on to its roles American Express also provides commercial payment tools and expertise that help companies control their spending and save billions of dollars, offer marketing and information management insights that help merchants build their businesses. The American Express employees are customer loyal experts with industry-leading rewards programs and platforms. They operate the world’s largest travel network serving consumers and businesses and are recognized as the most innovative company in our industries. They are dedicated to serving their customers, 24/7, around the world. The Values which they operate on reflect who the company is and what it stands for as a company. They believe in Customer Commitment, Quality, Integrity, Teamwork, Respect for People, Good Citizenship, Will to Win Personal and Accountability. Human Resource Practices at American Express Being a service industry firm, the employees form the base of all its operations and so the company gives a lot of importance to its HR practices which starts from assessing the need for new employees or new recruits. At American Express it starts with Projecting head counts, Assigning requisition number, identifying relevant profiles and estimating the number of candidates. The recruitment process starts with projecting the head counts i. e. by assessing how many candidates are required at a particular point in time in various departments. As per the requirements identified for different departments the company assigns a Requisition Number which differentiates various job requirements from one other. The Requisition Number is a unique code assigned by the company to different jobs which consists of the job description, minimum requirement for the job and the selection criteria. American Express then identifies the profiles that are relevant as per the requirements given by the Requisition Number and then estimates as to how many candidates will actually appear for the selection process. The company uses different sourcing channels for identifying relevant profiles as per its requirements. American Express uses both internal as well as external sources of recruitment. The Internal sources of the company consist of Employee Referral and Internal Sourcing Team under which the HR department asks its employees to refer the suitable candidates as per the job requirement. A candidate selected via an Employee Referral leads to the Employees getting a specific amount as a form of reward for contributing a resource to the Organization. As a part of the External sources the company contacts with External Vendors and Consultants and also goes to colleges for hiring. Beside this the company uses Job Postings also by advertising in job portals like www. Naukri. com, www. monsterindia. com etc. American Express also uses Social Networking Sites for inviting application by posting on www. facebook. com and www. linkedin. com . Beside the electronic media the company also advertise in newspapers like Times of India and Hindustan Times. American Express, for certain type of jobs, also invites walk-ins. After deciding when to hire and selecting different profiles as per the job advertisement given, the company goes for recruitment. For the recruitment process American Express generally prefers face to face interview. Face to face interview is given preference because of the fact that American Express being a service firm needs to test a candidate’s personality , his/her body language as how the person carries himself/ herself and his attitude towards work and also how he/she interacts with people. Face to face interview besides acting as a platform for assessing an applicant on the above mentioned parameters also allows the company to check the data provided by the candidate. The decisions regarding entry level staffing depends upon the attrition level of the company at a particular period of time. The entry level staffing is done in the form of bulk hiring and contacts from employment agencies are also utilized for the same. Wherein the company sends the required qualifications along with the Requisition Numbers for the vacant positions and then these requirements are matched up with the available candidates’ profiles. American Express hires students from across Campuses of local colleges if they are invited for the same by that particular college for recruitment else they don’t go for hiring in campuses by their own judgement. The interviews are usually held on Fridays, but as the need may be, sometimes they are conducted on Saturdays and Sundays as well. The turn ups on weekend drive ranges from 300-350 for Non Voice Requirements and 150-200 for Voice Requirements. For executive hiring American Express has tie ups with employment agencies wherein experienced people are searched for the Organization. Along with executive hiring American Express is into head hunting as one of its processes for executive hiring to have talented pool of people for the organization. American Express also prefers people from IITs & IIMs for filling up their executive positions. In case of executive hiring American Express generally sells its profile to have good resources for the organization. Once the selection mode is finalized then the series of face to face interviews gets started as the further steps of selection process. Executive hiring is process which requires time duration of 3-4 months at least. American Express is into Bulk Hiring for Voice Process as well as Non-Voice Process. Apart from Bulk Hiring it is also into Executive Hiring. American Express follows a set process for conducting these various levels of interview. Since the number of turn ups for the Voice & Non-Voice Processes are largely high they avoid taking an initial HR Screening Process; the reason behind this is lack of time. The Requisition Numbers that they get have a deadline that need to be met hence a HR Screening Process becomes too time consuming so it is avoided in the cases of Bulk Hiring. American Express is very staunch when it comes to hiring any candidate per se. Hence they believe that a Face to Face Interview & interaction would be an ideal way to judge the candidate. The American Express has four Levels of Interview. First, Personal Introduction Round, where the candidate is required to give an elaborate insight into his Educational Background, his past Work Experience, a glimpse into his personality & the Attitudes and abilities he possesses. Next step is the Voice Assessment Test for Voice Process and the Written Test for the Non-Voice Process. Wherein the candidates are judged upon various parameters like, their Communication, Accent, Voice Modulation, Pronunciation, Vocabulary, Spelling, Grammer etc. The reason behind doing these tests is to find the right candidate for the right role i. e. f one would suit for a Voice or a Non-Voice Process. The third step is the Operational or the Technical Round. In this the candidate is assessed on the skills that they possess and that are crucial to meet that particular job requirements. The candidate is interviewed on his Technical competencies & abilities. Finally, they have something called the Offer Round. It is also called the Salary Negotiation Round. This round is all about the Compensation Discussion, a discussion between the HR Manager & the Candidate over the expected compensation & the industry set Compensation Level. Once this discussion comes to a pause a final compensation is decided and an offer is rolled out to the candidate. The Levels of Interview slightly differ in the case of Executive Hiring. The First step in Executive Hiring is matching the profile according to the Requisition Number. Here the one thing that we need to make a note of is the fact that, a stringent HR Screening Process is followed, where the HR Manager strictly follows an HR Screening Checklist, to check whether the candidate matches the requirement as has been mentioned in and by the Requisition Number and the Job Description. All the other levels and steps being the same the only difference lies in the fact that they do not take any Written Test or Voice Assessment Test. This Step is eliminated from the process of Executive Hiring. The reason being that, this level generally constitutes of Top Level Management Employees & Officials and their mode of operation differs from the base or Ground level Employees. Rest they go through the same levels and steps of the Interview Selection Process. American Express believes in On the Spot job offer for Bulk Hiring wherein once the interview process is completed the candidate is given an offer letter. Executive Hiring or Non Bulk Hiring Offer is rolled out in 2days. (Within which the Candidate’s Confirmation is required). When the company hires the candidates in bulk then the entire process of interviewing to offer takes around 2 days and after the completion all the selected candidates are offered a job-letter. To close each Requisition an Average of 2 months is required starting from the process of selecting the forms, short-listing the candidates then conducting group discussion and PI and finally closing up of interview takes around 2 months. Niche Skills and Top Level Security Profiles take approximately an average of 3-4months. The technical skills which are niche, uncommon and difficult in nature to find takes approximately around 3 months because in this the company looks for a specific quality which can be used for further growth and development of the organization. Profiles of Vanilla Skills take 2 months to close. The American Express conducts a thorough Criminal Background Check, education verification and work experience. All portions of the check are completed before the Employee can begin his/her employment with the Organization. These checks are often used by American Express as a means of objectively evaluating a job candidate’s qualifications, character, fitness, and to identify potential hiring risks for safety and security reasons. The Background check at American Express is also used to thoroughly investigate the Employees Background and past information in order to get a security clearance. So this background check is extremely crucial in American Express recruitment process. They give huge importance in the same. If any of the above mentioned criteria doesn’t match in this process or a failure to adhere to the background check norms could eventually lead to the cancellation of the Candidates offer and Blacklisting of the candidate. Wherein the company cancels the application of the candidate or the candidate’s selection is being closed. Information’s which are being written in the resume has to be genuine and should be according to the actual background, experience of the candidate and basically those perfect information reflects the personality & the ability of the candidate. It is very easy for the candidate to prove or perform the same on the spot and simultaneously differentiate himself as the able candidate for the respective post. The American Express out sources its Background Check process to various firms. These are Syndicate firms which does the background check for its new hires in return for a fee amount. The On-Boarding Process begins when Candidate joins them for an informative first–day orientation where they learn the ins and outs of American Express history and culture. On-Boarding involves integrating and acculturating new employees into the organisation and providing them with the tools, resources, and knowledge to become successful and productive. It is a 2 day process. On boarding includes orientation collection of documents such as the Experience Certificate or Letter, Reference Letter, Educational Documents, Identification Proof etc. Orientation at American Express is a social function which serves as a familiarization programme provided to new employees. It stands as a ‘getting to know us’ programme. So they give information about their policies and working culture means how to work with American Express. In this on boarding process the new joiners are also made to fill various forms such as the provident fund and gratuity. A Separate Training Department with group or individual training in specified areas focused on carrying out assignments connected with related field they are working in which helps in improving the skills and knowledge of the employees. Special training is given to all the candidates from Campus Recruits to Bulk Hires to Executives who are recruited. This training focuses mainly on the rules and regulations the company follows and what all are the objectives the company has to achieve. The Training Methods or Forms of Training that American Express uses are vast. It comprises of Formal Training, for all employees whether they are new hires of existing employees. All and one have to undergo a formal training session in American Express. Another form of Training that American Express follows is Lectures and Classroom Trainings where in the Employees obtain training in a traditional classroom environment as per their convenience and time. It provides the employees with an environment that includes a lab, an instructor, and a structured approach to teaching. Another mode of Training that it follows is Online Training. This method is generally used in case of training the Top Level Officials and Managers. American Express Values every second of its Employees time especially when it is related to the Top management because they are involved with the major operations of the organization. So instead of disrespecting their time by calling them for a classroom session it looks for their convenience. They take up their training programs online which is quicker, simpler and convenient for them. The next form of Training method that they apply is Questionnaire. Where in the HR Manager floats a Questionnaire to it Employees / Trainees and they collect their responses and give them the feedback. â€Å"An unusual method of training its employees but it tends to be more effective than classroom sessions† says Saumyajit K. Pal, HR Manager (MIS & Analytics), American Express.

American Government Exit

In our society, people are always being treated unfairly whether it is or is not intentional. In the book â€Å"To Kill a Mockingbird† by Harper Lee, the character Tom Robinson was a hardworking crippled Black man living in 1930’s America. He was convicted for raping a White young woman named Mayella Ewell. Throughout the course of the book, Robinson was consistently victimized by the citizens of his predominantly White town of Maycomb, Alabama. Tommy Lee Hines is a 26-year-old mentally retarded citizen of Decatur, Alabama living in America in 1978. He was convicted for the rape of a White woman.Hines is an unaware victim in the struggle for civil rights. Tom Robinson and Tommy Lee Hines are good examples of people who have been judged unfairly over things they could not control. Their race, ability to express themselves, and verdicts in their trails are reasons why they are targets of unfair judgement. Being a Black man in Maycomb, Alabama was difficult; Maycomb was a racist town with people who did not want the Blacks to be equal to the Whites. People discriminated Robinson’s race to the point where his race was what defined his character. The Whites in Maycomb had a mentality that all blacks were not to be trusted.This affected Tom Robinson because during his rape trial his lawyer, Atticus Finch states â€Å". . . You know the truth, and the truth is this: some Negroes lie, some Negroes are immoral; some Negro men are not to be trusted around women—black or white. But this is a truth that applies to the human race and to no particular race of men. † [Lee, 48] Atticus was trying to say that we need to judge people as individuals rather than by their race. Robinson’s race caused him to be discriminated against by the Whites in Maycomb, in particular Bob Ewell. Bob Ewell had seen that his daughter had kissed a Black man and was very upset.He said â€Å"I seen that black nigger yonder ruttin' on my Mayella! † [Lee , 84] Because Robinson was Black, his race made the issue all the more serious than if she had been caught with a White man. Robinson’s race affected his rights in the court. â€Å"To Kill a Mockingbird† was set in the 30s, which meant African Americans would not get full civil rights until thirty years later. This made things harder for Robinson because in an all-White court, he did not stand a chance. Like Tom Robinson, Tommy Lee Hines is also discriminated because of his race. In Hines’ case, there is not a clear description of the suspect who raped the woman.Other than the fact that he is Black, there is rather vague description. Hines is arrested in a case where it is a White woman’s word over a Black man’s. He happens to be at the wrong place at the wrong time. Similar to Robinson, Hines is also discriminated by the people in his town because of his race. In Decatur, there were people who do not want the freedom of Tommy Lee Hines or any Blac ks in general. The Ku Klux Klan threatened Hines’ church with bombs and make things harder for the Black community during the trial. They burn crosses in front of the church and yell threats.Hines unlike Robinson has people protesting for his freedom. Although Hines is discriminated because of his race, the Black community was very supportive of him; about 25 Blacks marched from Decatur to Cullman–a 35-mile journey–while 3,000 Whites stood on the side of the road, teasing and shouting at them. Both Robinson and Hines are to men who endure injustice they do not deserve because of their race. Tom Robinson could not express himself freely because the jury in his trial was full of prejudice people. Only one person testified that he saw the act and that was Bob Ewell, Mayella Ewell's father.Ewell wanted Robinson imprisoned and made up a story to â€Å"teach the Blacks a lesson†. â€Å"It's time somebody taught 'em a lesson, they were gettin' way above themsel ves, an' the next thing they think they can do is marry us† [Lee, 187] So he couldn’t saw what he wanted when everyone was against him. Like Robinson, Hines is also unable to voice his options freely because he’s mentally disabled. Hines has an IQ of 39 which is about the same as a 6 year old. Naturally, he wouldn’t be able to explain himself in the way that could have helped him in the case. In Tom Robinson’s trial, he was proven guilty; Robinson was innocent.In the trial it was said that Mayella Ewell had a bruise on the right side of her face, meaning that she had to be struck by someone left handed. â€Å"His left arm was fully 12 inches shorter than his right, and hung dead at his side. It ended in a small shriveled hand, and from as far away as the balcony I could see that it was no use to him. ‘Scout’ breathed Jem. ‘Scout, look! Reverend, he's crippled! ‘† [Lee, 186] This quote shows his innocence because Mayel la testified that Tom Robinson had punched her with his left fist to her right eye, but he clearly couldn't have: because his whole arm was crippled.In the story, Robinson explains the events that happened on the day of the supposed rape with the most details he can and there were no holes in his story that might suggest he is lying. This shows Mayella Ewell in a deceitful person, further proving Robinson’s innocence. Tom Robinson said in his testimony, â€Å"She reached up and kissed me on the side of my face. She says she never kissed a grown man before and she might as well kissed a nigger. She says ‘kiss me back nigger. ‘ I say Miss Mayella lemme outa here and I tried to run but she got her back to the door and I'd had to push her.I didn't wanta harm her Mr. Finch and I say lemme pass, but just when I say it Mr. Ewell yonder hollered though the window. † This shows that Tom wanted to leave Ewell's house but Ewell did not allow Tom Robinson to do so. It also shows that Robinson had no intention of doing anything sexual with Mayella. Like Tom Robinson, Tommy Lee Hines also has an unfair trial. In Hines’ case, the jury found Hines guilty and the judge sentenced him to 30 years of imprisonment. In the rapes, the suspect drove a car, returned the woman to her home, backed the car up and abandoned it.Steve Wynn, a friend of Hines, said â€Å"He can't even steer a bicycle. † Tom Robinson and Tommy Lee Hines are good examples of people who have been judged unfairly over things they could not control. Their race, inability to express themselves, and verdicts in their trails are reasons why they are targets of unfair judgement. The fact that people pick on those who cannot defend themselves is shallow and mean. Our world can be a much better place if we put aside the differences of others and embraced them as human beings. God intended for us to live harmoniously together on this earth.

Boundary Violations and Non pliance and Confidentiality

The boundary violation that we discussed in our group was concerning the mental health patients and the reactions of doctors. Boundary violations are disruptions of the expected and accepted social, physical, and psychological boundaries that separate physicians from patient (Falender and Shafranske, 2004). There is a therapeutic nexus between a doctor and a patient is emanating from the purpose of the therapy and whenever there is deviation from the basic goal of treatment, it is referred as boundary violation. Another boundary violation that we discussed involved the exploitation of the patient. Have you witnessed mental health nurses engaging in any of these? Occasionally mental nurses don’t respect the dignity of the patients, the trust created, often called the notion of trust or good faith is not asserted by the nurses (McAuliffe, 2005). The nurses go forth revealing the status of the sick persons to third parties without their consents. Difference between a boundary crossing and boundary violation? Explain. A boundary crossing is an aberration from classical therapeutic action that is non-exploitative, and possibly in-line with the therapy itself. Alternatively, the infringement of the boundary is destructive or hypothetically harmful, to the patient. It amounts to mistreatment of the patient. Equally, boundary infringement can originate from the patient or the therapist (Baca, 2011) Do you see any connection between this issue and the issue of Trauma Informed Care? There is a connection between boundary violations and trauma informed care. Trauma informed care approach is aimed at engaging persons who have previous records of trauma and make them recognize presence of trauma signs and appreciate the role the role played in their lives. The two are connected in the sense that they both deal with social, physical and mental aspects. Through these aspects, the munity can act caringly and take steps to ensure wellness (Elliott, at al.2005). Baca, M., 2011. Professional boundaries and dual relationships in clinical practice. The Journal for Nurse Practitioners, 7(3), pp.195-200. Elliott, D.E., Bjelajac, P., Fallot, R.D., Markoff, L.S. and Reed, B.G., 2005. Trauma?informed or trauma?denied: principles and implementation of trauma?informed services for women. Journal of munity Psychology, 33(4), pp.461-477. Falender, C.A. and Shafranske, E.P., 2004. Clinical supervision: A petency-based approach. McAuliffe, D., 2005. Putting ethics on the organisational agenda: The social work ethics audit on trial. Australian Social Work, 58(4), pp.357-369.